Ppt cocacola powerpoint presentation free to download. What makes coca colas marketing strategy so successful. Ppt marketing strategies of powerpoint presentation free. Coca cola is in an ologopolistic market and where branding plays a great role. Each subbrand of coca cola has different pricing strategy.
The open happiness slogan gets replaced by taste the feeling as coke launches the biggest campaign in over a decade. These are some of the different branding strategy of coca cola company that has embedded the brand in the lives of many people all over the world. Apr 18, 2016 this video is about coca cola s marketing campaign strategy. Marketing strategy of cocacola linkedin slideshare. Debuted in 2009, cocacolas lofty slogan open happiness was overused to cover all of its idealsbased campaigns from antibullying to supporting exploited migrants in dubai. Cocacolas new marketing strategy taste the feeling. Marketing history market research in the beginning. Marketing report of coca cola amatil 20 downloads 14 pages 3,346 words add in library click this icon and make it bookmark in your library to refer it later. The premium pricing policy as applied in many markets has also allowed the cocacola company to thrive. Cocacola is the biggest nontechnology company in the world. Leader of the soft drink industry since founded in 1866. Coca cola company report contains more detailed analysis of coca cola marketing strategy covering issues of coca colas public relations, events and experiences and direct selling. Marketing channel strategycocacola barbra doziers blog.
Cocacolas current target market is adults looking for a new. Oct 05, 2017 coca cola is the biggest nontechnology company in the world. Marketing strategy of coca cola coca cola has been a complex part of american culture for over a century. Nov 12, 2019 market segmentation of coca cola introduction as everyone knows, the coca cola company see appendix a is a wellknown big drinks manufacturer with over one hundred year.
In the above table, the financial performance of coca cola amatil can be seen for the years 2014 and 2015. Marketing strategy for coca cola company uk essays. The cocacola comp cocacolaany, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. The one brand global marketing strategy brings together coca cola, coca cola lightdiet coca cola, coca cola zero and coca cola life under the iconic coca cola brand positioning in one global. Top 10 marketing gamification cases you wont forget.
Lets take a look at the coca cola social media marketing strategy which is the companys most effective marketing and customer engagement channel. May 10, 2019 the marketing mix of coca cola has been changing over time with more and more products being added such that today it has 3300 products. Marketing report of cocacola amatil click here to get solution. The premium pricing policy as applied in many markets has also allowed the coca cola company to thrive. Relationship marketing strategies for building customer loyalty by coca cola. If the comparison is made between the financial performance of the company for 2014 and 2015, then it can be said that as per the net profit ratio, the profitability of the company has been improved in 2015 than that if 2014. Cocacola was established in 1886 in atlanta by john pemberton. Recommended positioning strategy for cocacola company. Presentation on coca cola marketing strategies slideshare. In this article, ive analyzed the marketing and communication trends of coca cola and how effective they have been. A free powerpoint ppt presentation displayed as a flash slide show on id. Currently, james quincey is the ceo of this mega corporation. Product the two soda giants economic forces coca cola works to create job opportunits globally for every job the coke industry provides, 10 jobs, on average, are created in local communities staff, 2012.
Sep 08, 2018 marketing strategy of coca cola coca cola marketing strategy september 8, 2018 by hitesh bhasin tagged with. Pricing strategy today, it became quite popular for startups, for a day or two, to offer their service or a product for free, and then increase their prices. Marketing mix of coca cola 4 ps of coca cola coca cola 4. Leader of the soft drink industry since founded in. Recommended positioning strategy for coca cola company. Coca cola owns the brand names of coca cola, diet coke, sprite, and fanta which are four of the leading brands in soft drinks coca cola datamonitor, 2007. In the sense they charge different prices for products in different segments. The following ppt gives an overview of coca cola marketing strategy. Marketing strategy of coca cola coca cola strategy. Coca cola follows a 2nd degree price discrimination strategy in its marketing mix. Doc project report on marketing strategies of coca cola. The marketing strategy of coca cola is a mix of three important elements affordable prices, worldwide accessibility, and great customer connection. Coca cola is one of the two leading brands in the soda industry and the largest brand of nonalcoholic beverages in the world. Cocacola marketing objectives by prezi user on prezi.
The brand is present across more than 200 nations and is sold in packages of various sizes. All slides are designed in powerpoint files ppt so that you can modify and immediately use for your own learning process. Positioning in marketing terms means implementing a chosen image and appeal to the chosen market segment. This involves implementing the targets that have been set to be achieved from. In this section, you will find excellent powerpoint slides on marketing and strategy. Marketing strategy articles coca cola is worlds leading soft drink maker and operates in more than 200 countries around the world.
Aug 03, 2015 coca cola company report contains more detailed analysis of coca cola marketing strategy covering issues of coca colas public relations, events and experiences and direct selling. Coca colas strength is marketing and new marketing and advertisement channels have a big impact on the company. Product the two soda giants economic forces cocacola works to create job opportunits globally for every job the coke industry provides, 10 jobs, on average, are created in local communities staff, 2012. The marketing mix of coca cola has been changing over time with more and more products being added such that today it has 3300 products. Coca cola marketing analysis project report swot analysis. Coca cola is the worlds most favorite brand and is available all over the world.
Cocacola marketing mix coca cola is the brand with the highest brand equity. Marketing plan measuring success current strategy vs. The coca cola contoured bottle, for example, is an international symbol, revitalizing the bottled as decided in 1999 was considered coca cola s bottle marketing strategy. Introduction marketing strategy is a longterm, forwardlooking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. The products image is laden with sentimentality, and this is an image many people have taken deeply to heart. The international empire of coca cola spans more than 200 countries. Interbrand ranked coca cola as the 3rd largest multinational in the world while corebrand gave them first position for most respected brand in america. It all started years ago, in 1886, when a confederate colonel in the civil war, john pemberton, wanted to create his own version of coca wine cola with alcohol and cocaine and sent his nephew lewis newman to conduct a market research with the samples to a local pharmacy jacobs pharmacy.
This low price strategy was not unfamiliar to cocacola. International business and competitive strategy of cocacola. Aditya kale aniruddha patil gourav kapoor narendra kashikar siddhartha kamat 2. The 4 ps of coca cola include the product, the price, the place and the promotions. Strengths coca cola has been an intricate part of american culture for over a century. Please click here to download all of these amazing marketing slides series. Marketing strategy in cocacola the coca cola company. Coca cola founded in 1886 by dr jhon pemberton worlds leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. The products image is loaded with overromanticizing, and this is an image many people have taken deeply to heart. Because of its strong brand, it not only makes and delivers their products around the world, but also markets the nonalcoholic beverage concentrates and syrups.
Jan 21, 2016 the open happiness slogan gets replaced by taste the feeling as coke launches the biggest campaign in over a decade. Name instructor course date of submission marketing channel for cocacola cocacola utilizes the distribution channel as a marketing strategy to bridge the demand and supply gap and ensure that their products reach their different market segments. In the ologopolistic market the firms dont compete with price, but rather with advertising and other nonprice strategies and coca cola has been successful in doing so. The coca cola image is displayed on tshirts, hats, and collectible memorabilia. Strengths cocacola has been an intricate part of american culture for over a century. In coca cola marketing mix, promotions and place plays a major role in building the brand. It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy. We are pleased to introduce the first in a new brandwatch blog series, pitting brand against brand in a social presence showdown. The beverage market is considered to be an oligopoly in which there are few sellers and many buyers. Technology is used at every step of coca colas value chain syrup manufacturing, bottling operations and storage at retail shops.
B cocacola got the permission to enter the country with a 100 per cent unit in india. The coca cola company and its bottling partners shipped more than 30. Marketing strategy of coca cola coca cola marketing strategy september 8, 2018 by hitesh bhasin tagged with. The company keeps altering their distribution channels to match their expansion efforts for a larger market. No doubt it has gone through the ups and downs of business to reach that position. The company has a large product portfolio of sparkling and still beverages. Marketing report of cocacola amatil click here to get. Oct 05, 2019 the marketing strategy mostly used by coca cola is sponsoring an event that mostly attracts large crowds of audience world wide, secondly they make use of distributorship platform within a region and community with large numbers of field marketers. The report also comprises application of swot, pestel, porters five forces and valuechain analyses on coca cola company, along with analysis of companys.
Power point presentation of cocacola marketing plan made for 2015. A critical take on the marketing communication strategy of coca cola. Didnt cocacola just nail marketing and reverse psychology in the above picture. Coca cola, with large scale operations, is the leader in manufacturing, distributing, and marketing nonalcoholic beverage concentrates and syrups. Generally, an ebook can be downloaded in five minutes or less. Advertising is a key strategy for cocacolas growth market. Due to the availability of wide range products the pricing is done according to the market and geographic segment.
Read on to discover more about the worlds renowned beverage brand through this coca cola swot analysis. The one brand global marketing strategy brings together cocacola, cocacola lightdiet cocacola, cocacola zero and cocacola life under the iconic cocacola brand positioning in one global. Aug 19, 2019 marketing history market research in the beginning. Coca cola s strength is marketing and new marketing and advertisement channels have a big impact on the company. Advertising is a key strategy for cocacolas growth. The cocacola contoured bottle, for example, is an international symbol, revitalizing the bottled as decided in 1999 was considered cocacolas bottle marketing strategy. Aditya kale aniruddha patil gourav kapoor narendra kashikar siddhartha kamat. The cocacola image is displayed on tshirts, hats, and collectible memorabilia. Cocacola owns the brand names of cocacola, diet coke, sprite, and fanta which are four of the leading brands in soft drinks cocacola datamonitor, 2007.
Proposed strategy compare coke life to different coke products compare it to similar products in the market. This video is about cocacolas marketing campaign strategy. Download excellent presentation slides on blue ocean strategy and digital marketing strategy. Cocacola, with large scale operations, is the leader in manufacturing, distributing, and marketing nonalcoholic beverage concentrates and syrups. Within a few years, cocacola became the most recognized, renowned, and widely distributed brand in the world.
To fully understand how they act, lets discuss the components of their marketing strategy. A stellar case study should aim to come up with a solution to a problem by analyzing various shortcomings of the company. Exclusive report 50 pages on marketing strategy of coca cola can be downloaded here. Project report on marketing strategies of coca cola submitted by acknowledgements.
An analysis of market segmentation of the cocacola company. Every business irrespective of its size needs to have definite goals in order to expand the business. The cocacola company business level and corporate level strategies this paper analyzes the businesslevel and corporatelevel strategies of the cocacola company in order to identify the most important strategies which have contributed to its success in the past and can help it in competing effectively in the long run. It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy and sports drinks. Marketing strategy of cocacola cocacola has been a complex part of american culture for over a century.
An analysis of market segmentation of the cocacola. Marketing strategies of coca cola company slideshare. Ppt marketing strategies of powerpoint presentation. Coca cola company report contains more detailed analysis of coca cola marketing strategy covering issues of coca cola s public relations, events and experiences and direct selling. Below is the pricing strategy in coca cola marketing strategy. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1. The cocacola company business level and corporate level strategies this paper analyzes the businesslevel and corporatelevel strategies of the cocacola company in order to identify the most important strategies which have contributed to its success in the past and can help it in competing.
Market segmentation of cocacola introduction as everyone knows, the cocacola company see appendix a is a wellknown big drinks manufacturer with over one hundred year. Coca cola case study 1 a coca cola swot analysis needs to be drafted after conducting indepth research on the strengths, weaknesses, opportunities, and threats faced by the company. This involves implementing the targets that have been set to be achieved from the chosen market segment kumar, 2010. For our inaugural post, what more appropriate place to begin than with the two most heated rivals in the beverage business. For almost a century, the company has been synonymous with one of the best ways to escape the excruciating heat by chugging the soft drink, and the addictive delicio. The secret behind cocacola marketing strategy youtube.
Marketing strategies of cococola india presented by shahnas a sabitha z. The coca cola social media marketing strategy passive. Cocacola marketing strategy is one of the most complete and diverse strategies today. The marketing strategy mostly used by coca cola is sponsoring an event that mostly attracts large crowds of audience world wide, secondly they make use of distributorship platform within a region and community with large numbers of field marketers.